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Emily R. Benefield
Emily R. Benefield

AMZ PPC Experts: Get Strategic Campaigns That Deliver

In the highly competitive world of Amazon selling, your product visibility depends not just on great listings but on strategic, performance-driven advertising. That’s where partnering with AMZ PPC experts becomes essential. And when it comes to PPC precision, data-backed strategies, and measurable growth, SpectrumBPO, an ecommerce agency based in Richardson, TX, stands out as a game-changer for Amazon brands looking to scale fast — and smart.

📈 Case Study: How SpectrumBPO Helped “Outdoor Flex” 3X Its Amazon ROAS in 90 Days

Client Overview:Outdoor Flex, a Texas-based DTC brand specializing in lightweight hiking gear, was struggling with stagnant Amazon sales despite having a premium product line and positive customer feedback. The in-house team had previously tried running Sponsored Products and Sponsored Brands but saw little return. Explore full-service solutions here:  ecommerce agency The biggest challenges were wasted ad spend, low conversion rates, and unclear targeting strategies.

🚀 Challenge

Outdoor Flex was experiencing:

  • A bloated ad budget with high ACoS (>45%)

  • Poor keyword segmentation

  • Low conversion from product views to sales

  • No dedicated reporting or campaign optimization cycle

They needed a amazon ppc management agency that could realign their campaigns with real-time data, proper funnel segmentation, and aggressive yet strategic keyword targeting.SpectrumBPO’s PPC services came into play at this crucial stage.

🎯 SpectrumBPO’s Strategic PPC Approach

  1. In-depth Audit & Competitive Benchmarking SpectrumBPO’s team began by running a complete PPC audit and assessing top competitor ad flows using advanced tools like Helium 10 and Amazon Brand Analytics. They found that over 60% of the budget was spent on irrelevant search terms.

  2. Data-Driven Campaign Structure

  3. Re-segmented campaigns into branded, generic, and competitor buckets

  4. Implemented keyword isolation using match types and negative keywords

  5. Rolled out high-converting long-tail keyword campaigns

  6. Real-Time Optimization & Bid Adjustments The experts actively optimized bids based on real-time data — pausing underperforming keywords and reinvesting budget into high-performing search terms every 48–72 hours.

  7. Transparent Reporting & Weekly Strategy Calls The team at SpectrumBPOprovided detailed insights weekly, helping Outdoor Flex understand exactly where their money was going and how it was converting.

📊 Results After 90 Days

Metric

Before SpectrumBPO

After 90 Days

ROAS

1.8

5.4

ACoS

45%

19%

CTR

0.67%

2.1%

Conversions

4.8%

14.2%

Monthly Ad Sales

$11,500

$33,900

💡 Why SpectrumBPO?

SpectrumBPO isn’t just another ecommerce agency – it’s a full-scale Amazon Growth Partner with:

  • 400+ in-house ecommerce professionals

  • End-to-end expertise in SEO, PPC, creative, and operations

  • Deep experience with FBA, FBM, and hybrid sellers

  • A proven track record of delivering results through tailored strategies

With a U.S.-based team in Richardson and a global presence, SpectrumBPO provides clarity, execution, and performance without the guesswork.

Ready to scale your Amazon brand with expert-led PPC strategy?Get your campaigns reviewed and rebuilt by the same AMZ PPC experts who helped Outdoor Flex triple their ad revenue — and turn chaos into predictable profit.

 

Strategize smarter. Scale faster. Partner with SpectrumBPO.

usefull resources :

What is Amazon SEO?

Does Amazon SEO Services Work?

 

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